Individually packaged Alchemy fig cookies made with de-sugared fruit juice, arranged in rows with Alchemy labels reading “Not for Retail Sale.”

How to Take a CPG Product From Idea to Shelf: A Complete Step-by-Step Guide

Launching a CPG product takes more than a great idea. This guide breaks down the full process—from R&D and formulation to co-manufacturing and commercialization—so founders can bring products to market with confidence.

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