CPG News and Trends

Close-up of dried pinto beans filling the frame, showing their mottled beige and reddish-brown patterns.

Fiber Innovations Shaping the Future of Food

Fiber innovation is accelerating as brands respond to the widening fiber intake gap, rising GLP-1 use, and growing demand for clean-label functionality. From resistant starch and upcycled citrus fiber to precision prebiotics and high-protein hybrids, the next generation of fiber ingredients is reshaping formulation, processing, and commercialization strategy.

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The Disappearing Middle in CPG

CPG News and Trends / Josh

The CPG market is no longer a bell curve—it’s a barbell. Premium brands with clear differentiation and private label value options are thriving. Mid-priced, undifferentiated brands? They’re disappearing. This post unpacks the structural forces driving this shift and lays out what founders must do to survive—and grow—in a polarized food and beverage landscape.

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